The McMessenger

Soon to be messenging a child near you. Check it out here.

Ronald has done a deal with Bill to brand the burger on the MSN Messenger.

Ronald claims that loadsa companies have these so-called 'theme packs' with Bill.

And so it's just not McDonald's trying to get round the inevitable TV advertising restrictions to kids, marketing to schools etc. and using the Internet instead to get to kids. Others are doing it as well - so that's all right then.

Who else might Bill have 'theme pack' deals with on Messenger?...Errr - who could it be ...Sony...Disney?....Nestle? Or perhaps some other great bastions of Corporate Social Responsibility?

Perhaps some tobacco companies? How about an oil company or ten? Or even a nuclear power plant?

Why stop at this? Hey - let's go all the way and have a few Colombian drug barons while we're at it?

Let's just SPIM all the kids with genuine marketing messages from disguised strangers.

Where does this end?

And so - who cries for the children? Mordor does.

And where are you Fastfoodcorp? A bit slow off the mark on this one - aren't you?